Custom Digital Marketing Solutions

Tools: Facebook, Instagram and Klipfolio

Responsibilities: Social Media Marketing 

Challenge: 

 Our task centered on amplifying the online presence of the 2nd Annual Cowboy Poetry Gathering and the associated Western Art and Gear Show. With a starting point of a Facebook page that had only 2 likes and 5 followers, the metrics clearly illustrated the need for growth.

The primary challenge for the 2nd Annual Cowboy Poetry Gathering was two-fold:

1. Revamp the Facebook Page: Our goal was to transform both the aesthetic and functional aspects of the page to be more engaging and user-friendly, ensuring it aptly reflected the event's quality.
2. Boost Awareness Through Social Media: The strategy was clear: to implement effective social media campaigns that would increase visibility and engagement, leading to a significant boost in attendance at both the Cowboy Poetry Gathering and the Western Art and Gear Show.

Our objective? To present this event in a manner that resonates with a broader audience, tapping into the vast reach of digital platforms, aiming for a heightened awareness and appreciation for the gathering and its associated showcases.

Solution: 

When faced with the challenge of elevating the online presence of the 2nd Annual Cowboy Poetry Gathering and the Western Art and Gear Show, we set forth a strategic plan tailored to enhance digital engagement and boost awareness.

Our Approach:

1. Enhanced Visuals & Content on Facebook Page: We overhauled the look and feel of the page, ensuring that it resonated with the essence of the event and appealed to a broader audience.
2. Targeted Social Media Campaigns: We utilized tailored content, rich visuals, and strategically timed posts to attract and engage our target audience.

The Results Speak for Themselves:

• Post Impressions: From a nearly invisible digital footprint, we skyrocketed to 77,864 post impressions.
• Post Likes: Engagement was evident, substantially increasing to 2,683 post likes.
• Content Engagement: The content we curated and shared didn't just sit idle; it saw active interaction, garnering 8,089 engagements.
• Video Views: Our video content, capturing the essence of the gathering, amassed 2,181 views.
• Facebook Growth: Our follower count grew significantly to 309, with the page receiving 244 likes.

Through our strategic approach, the Cowboy Poetry Gathering now boasts a vibrant digital presence, ensuring that the event resonates far and wide, bridging the gap between tradition and modern-day digital engagement.